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Walmart Marketplace Management

What We Offer Our Clients

How to register

Once you’re approved to sell on Walmart.com, the next steps begin. You’ll first receive an email that contains the link to register your business, and the entire process of registration contains six steps, outlined below.

The Walmart Marketplace registration process:

  1. Account creation
  2. Walmart Retailer Agreement
  3. Company registration
  4. Tax forms
  5. Payment info
  6. Shipping info
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a screen shot of the walmart checkout page.
the process of integration with walmart appcart.

Integration

There are multiple ways to manage your business and list your entire catalog on Walmart.com. If your company is capable of direct integration, you’ll add your items using either the API, Bulk Upload or a hybrid of the two.

If you need extra help, you can choose to work with a solution provider.

Walmart partners with leading solution providers that offer trusted support and a wide variety of ecommerce services. These include item setup, inventory, order fulfillment, pricing and more.

Explore Innovative Solutions Built to Help Sellers Thrive

Once your products are live and available for purchase, you can continue optimizing your catalog and performance to grow your sales. We recommend paying attention to the following tools and programs:
  1. Check the health of your listings with the Unpublished Items Dashboard
  2. Optimize your listings with the Listing Quality Dashboard
  3. Win more customers with Expedited Shipping programs and services
  4. Take the stress out of returns with Enhanced Returns
  5. Stand out from competition with the Pro Seller Badge
  6. Advertise with sponsored products.
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Stand out from competition with the Pro Seller Badge

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While all Walmart Marketplace sellers go through a thorough vetting process and meet high standards to sell on Walmart.com, the Pro Seller Badge helps to drive attention to the best of the best products on the site. Products with the Pro Seller Badge offer quality customer service, consistent on-time delivery, and free online and in-store returns. This mark of excellence is displayed next to the “Sold & shipped by [Seller Name]” on Walmart.com, and customers can hover over the badge to see a short pop-up description about the criteria. Criteria is refreshed twice every month, and Listing Quality is tied to eligibility — scores must be at least 50% for 60% or more of sellers’ trending items. Walmart Marketplace automatically grants (and takes away) badges according to the criteria, which can always be viewed in the Listing Quality Dashboard.

Advertise with sponsored products

walmart product ads sponsored advertising & strategies.

Walmart Marketplace offers its own CPC (cost-per-click) advertising platform that sellers can use to manage their own campaigns and budgets. The Sponsored Products tool increases visibility with ads that reach customers as they shop on Walmart.com, all the way from search to checkout. Sellers can choose to leverage this service at any time, whether to reach holiday goals or to give certain inventory an extra push.

There are two types of campaigns: Automatic and Manual. Automatic campaigns allow the Walmart algorithm to serve ads against relevant search queries. Manual campaigns allow the seller to handpick keywords and bid on search queries that customers use to discover products on Walmart.com. Both methods are effective ways to drive impressions and purchases.